Increasing business competition and increasingly high user demands cause companies to always update their business models. A good business model explains where and how an organization gets money, what is unique about its customers and how the organization fulfills promises to its customers.

Designing a Superior Business Model is a gateway for organizations that want to excel and head for the Blue Ocean, a shady arena, far from competing on the edge of a bloody red sea (Red Ocean).

The approach used emphasizes the Business Model Canvas approach that uses attractive visual methods.